1. Don’t get bogged down in your own industry groups.
Although they can be helpful, I don’t spend much time with people in my field because they don’t buy our services; they are usually our competitors. Instead, I seek groups that bring together a collection of industries and perspectives.
2. Building relationships takes time.
Follow up is imperative, but easier said than done. When you meet a person who you think will strengthen your business, you should touch base with them as soon as realistic after your first meeting and then be in touch on a regular basis. Send something relevant and of value to them. This takes planning, discipline and creativity. Eventually you will be on their radar.
3. Get involved in a big way.
If an organization is worth your time, you should be right in the middle of the action. Spend time getting to know them and what they do. Ask questions and show interest, listen. Otherwise, drop out. When you are all-in, you will build relationships that matter. These types of relationships build trust and friendships that almost always lead to business opportunities. It is important to realise that a very strong code of reciprocity is involved. I will help you and when the time comes you will help me.
